82×41 cm
hand-built relief approx. 2 mm
Unique work · 2025
oil paint, acrylics, glitter, on wooden panel
“玉女特選 yù nǚ tè xuǎn — four characters that turn a tomato into a woman. A woman becomes jade. A piece of jade becomes something to consume and to be desired.”
玉女特選 Lady Jade Premium Selection examines the intersection of gender, commerce, and desire through the lens of a branded Taiwanese cherry tomato package. This gendered marketing label exemplifies how commercial packaging transforms agricultural produce into objects of seduction, where femininity becomes inseparable from marketability.
The work explores how gendered archetypes are deployed in consumer culture, projecting idealized notions of femininity onto everyday commodities. By appropriating this commercial imagery, the painting reveals the mechanisms through which consumer desire operates—demonstrating how visual codes construct value through gendered symbolism and aspiration.
Within contemporary image economies, where branding saturates daily experience, Lady Jade Premium Selection addresses the complex relationship between identity, spectacle, and objectification. The work invites critical reflection on how visual metaphors shape both our perception of products and our relationship to consumption itself, questioning the subtle ways gendered imagery mediates what we see and what we value.
82×41 cm
hand-built relief approx. 2 mm
Unique work · 2025
oil paint, acrylics, glitter, on wooden panel
“玉女特選 yù nǚ tè xuǎn — four characters that turn a tomato into a woman. A woman becomes jade. A piece of jade becomes something to consume and to be desired.”
玉女特選 Lady Jade Premium Selection examines the intersection of gender, commerce, and desire through the lens of a branded Taiwanese cherry tomato package. This gendered marketing label exemplifies how commercial packaging transforms agricultural produce into objects of seduction, where femininity becomes inseparable from marketability.
The work explores how gendered archetypes are deployed in consumer culture, projecting idealized notions of femininity onto everyday commodities. By appropriating this commercial imagery, the painting reveals the mechanisms through which consumer desire operates—demonstrating how visual codes construct value through gendered symbolism and aspiration.
Within contemporary image economies, where branding saturates daily experience, Lady Jade Premium Selection addresses the complex relationship between identity, spectacle, and objectification. The work invites critical reflection on how visual metaphors shape both our perception of products and our relationship to consumption itself, questioning the subtle ways gendered imagery mediates what we see and what we value.
